VALKIRIA 10 YEARS CAMPAIGN
CONTENT CREATION — MARKETING & BRANDING CAMPAIGN — EVENT — DESIGN
VALKIRIA IS A DESIGN STUDIO REFERENCE IN BRAZIL, AND IN 2023, IT CELEBRATED 10 YEARS OF HISTORY DELIVERING A VARIETY OF AWARD-WINNING PROJECTS IN PACKAGING, PRODUCT, BRAND, AND MARKET STRATEGY.
THE CAMPAIGN'S OBJECTIVE WAS TO COMMUNICATE THE REPOSITIONING OF THE STUDIO AND, TOGETHER WITH THE CREATIVE COMMUNITY, SHARE THIS NEW MOMENT THROUGH ONLINE CONTENT, EVENTS, AND THE CREATION OF THEIR OWN PRODUCTS. EYES ON WAS OUR 100% FREE EVENT HELD AT THE INSTITUTE CALDEIRA INNOVATION HUB IN PORTO ALEGRE AND BROUGHT TOGETHER ABOUT 200 PEOPLE IN PERSON + DESIGNERS FROM BRAZIL (AND THE WORLD) WATCHING THE EVENT ON YOUTUBE.
THE DAY WAS BUSY: THE PANELS LED BY VALKIRIA PARTNERS MOISÉS HANSEN AND MATHEUS PINTO FEATURED INCREDIBLE GUESTS FROM THE DESIGN COMMUNITY, SUCH AS JULIANA LOBO (O BOTICÁRIO), EDUARDO RUSCHELL (CEO SESTINI, FORMER MARKETING DIRECTOR FABER CASTELL), LUIZA CINI (MADESA IMÓVEIS), LIPE MACHADO (FARM RIO), FABIO HAAG (HAAG STUDIO), AND ALEXANDRE FONTES (N26). IN ADDITION TO AN AFTERNOON FULL OF CONTENT, VALKIRIA ANNOUNCED ITS NEW VISUAL IDENTITY, AND THE LAUNCH OF THE WEB SERIES "THIS IS HOW WE ROLL," COMPOSED OF 10 EPISODES TELLING THE STORY OF THE STUDIO AND LESSONS LEARNED IN THESE 10 YEARS IN THE MARKET. ALONGSIDE THAT WE RELEASED THE MANIFEST VIDEO WHO WAS CONSTRUCTED WITH @HUNTING.WORDS.
VLK MANIFEST 23'
@valkiriaic + @hunting.words
TO COMPLETE THE EXPERIENCE, ALL EVENT PARTICIPANTS RECEIVED A KIT CONTAINING PRODUCTS DESIGNED BY VALKIRIA: FROM THE BRAND'S NEW NOTEBOOKS TO ENCOURAGE NOTE-TAKING AT THE EVENT TO PRODUCTS FROM PARTNER CLIENTS SUCH AS OAT'S UP, DEVI, NATURALLE, AND FABIO HAAG.
TO CHECK OUT THE EVENT AT THE YOUTUBE CHANNEL CLICK HERE 👈
TO CHECK OUT THE WEB SERIE "THIS IS HOW WE ROLL" BY VALKIRIA CLICK HERE 👈