GIVES YOU (LOTS OF) WIIIIINGS <3
BRANDING — EVENTS — MERCH — CULTURE — SPORTS
MY COLLABORATION WITH RED BULL HAS BEEN ONGOING SINCE 2019, SHAPED BY PROJECTS THAT CONNECT CULTURE, SPORTS AND COMMUNITY — ALWAYS ALIGNED WITH THE BRAND’S MISSION OF GIVING WINGS TO PEOPLE AND IDEAS.
BELOW IS A SELECTION OF KEY DELIVERIES FROM THESE YEARS, INCLUDING RED BULL’S BUILDING DROP, LADEIRA ABAIXO, DROP IN TOUR (SOUTH AMERICA), BUENOS AIRES CONQUEST, NEYMAR JR’S FIVE PAPER WINGS AND MORE. CHECK SOME OF THIS STORIES RIGHT HERE:
[RED BULL BUILDING DROP | 2025]
SANDRO DIAS DESCENDED THE WORLD’S LARGEST SKATE RAMP AT THE RED BULL BUILDING DROP, BUILT ALONG THE 22-FLOOR FACADE OF THE CENTRO ADMINISTRATIVO FERNANDO FERRARI (CAFF) IN PORTO ALEGRE, BRAZIL. I HANDLED ALL CREATIVE ASPECTS OF HOSPITALITY, INCLUDING WELCOME KITS, CURATION OF EXPERIENCES AND ITINERARIES, AND DESIGN OF FURNITURE FOR EXHIBITIONS AND VR ACTIVATIONS, ENSURING EVERY DETAIL REFLECTED RED BULL’S ENERGY AND STANDARD.
[RED BULL LADEIRA ABAIXO | 2024]
RED BULL LADEIRA ABAIXO IS A GEEK-THEMED DOWNHILL RACE COMBINING FUN, SPEED, AND IMMERSIVE EXPERIENCES. I PARTICIPATED IN PMO MEETINGS, SUPPORTED FINAL CREATIVE PRODUCTION, AND CONTRIBUTED TO VISUAL, CONCEPTUAL, AND EXPERIENCE-DRIVEN ELEMENTS. I ALSO PROVIDED EVENT COVERAGE, CAPTURING KEY MOMENTS AND THE UNIQUE ENERGY OF THE RACE.
[RED BULL BUENOS AIRES CONQUEST | 2024]
DURING THE BUENOS AIRES CONQUEST, I PROVIDED SUPPORT TO THE SPORTS CONSULTING TEAM AND HANDLED EVENT COVERAGE, ENSURING ALL MOMENTS — FROM ATHLETE ENGAGEMENT TO ACTIVATIONS — WERE DOCUMENTED, WHILE HELPING THE TEAM DELIVER AN IMPACTFUL AND MEMORABLE EXPERIENCE.
[RED BULL @ STU PRO | PORTO ALEGRE | 2024]
I WAS PRESENT AT THE STU PRO IN PORTO ALEGRE FOR RED BULL, PROVIDING CREATIVE PRODUCTION SUPPORT AND HANDLING EVENT COVERAGE, INCLUDING THE ATHLETE ZONE AND BRAND ACTIVATIONS.
[RED BULL DROP IN | 2024]
I WAS PRESENT AT THE FLORIANÓPOLIS STAGE OF THE DROP IN TOUR, PROVIDING CREATIVE PRODUCTION SUPPORT AND HANDLING EVENT COVERAGE, ENSURING ALL MOMENTS — FROM ATHLETE INTERACTIONS TO ON-SITE ACTIVATIONS — WERE DOCUMENTED, WHILE HELPING THE TEAM DELIVER A HIGH-ENERGY AND MEMORABLE EXPERIENCE.
[RED BULL GRINGO | 2020]
RED BULL GRINGO WAS THE SOUTHERN UNFOLDING OF THE NATIONAL EVENT CARS PROJECT, WHERE THE GOAL WAS TO CREATE A SOUTHERN IDENTITY AND PERSONA. FOR THE CAR TO CONNECT WITH THE REGIONAL AUDIENCE AND THROUGH INSTAGRAM PROFILES WE COMMUNICATE THE LIFESTYLE THROUGH CONTENT CREATED WITH THE CAR AND PARTNERS.
FOR THE LAUNCH AND CONTENT CREATION OF THE CAR THE IDEA WAS TO SURROUND OURSELVES WITH REGIONAL INFLUENCERS WHO HAD ALREADY WORKED WITH THE BRAND. THIS LED US TO FIRST RIDE AROUND PORTO ALEGRE. GUI COELHO @RABBITS WAS ALREADY A LONG-TIME PARTNER SO OF COURSE HE HAD THE PLEASURE OF BEING THE FIRST RIDE AND COULDN'T BE ANY DIFFERENT: WITH A BROTHER BY HIS SIDE SHOWING EVERYTHING THAT MAKES THE CAPITAL OF RIO GRANDE DO SUL SO SPECIAL.
AND AFTER A WELL-LIVED DAY, IT WAS TIME FOR GRINGO TO EXPERIENCE THE NIGHT IN A DIFFERENT WAY. THE IAPI SKATE PARK IS ONE OF THE MOST RENOWNED IN BRAZIL AND HAS BEEN THE SCENE OF VARIOUS CHAMPIONSHIPS AND THE BIRTHPLACE OF MANY SKATE ATHLETES. THAT'S WHY GRINGO ARRIVED WITH THE HEADLIGHTS ON IN THE EARLY MORNING HOURS FOR A RIDE WITH CÉZAR GORDO, ALONG WITH THE IGTV RECORDINGS MADE BY @ZEZELUIZ, A VIDEOGRAPHER FROM BELO HORIZONTE KNOWN FOR HIS WORK IN SKATEBOARDING.
[RED BULL PLAYER ONE | 2020]
TO WATCH THE FINAL OF RED BULL PLAYER ONE 2019 AND CELEBRATE THE LEAGUE OF LEGENDS HERO CANS WE HAD SEVERAL WATCHPARTIES WERE ORGANIZED THROUGHOUT BRAZIL. IN PORTO ALEGRE, WE GATHERED WITH THREE RENOWNED FIGURES FROM THE ESPORTS WORLD AND ORGANIZED THE ONLY WATCHPARTY INSIDE A RED BULL OFFICE.
WITH COSPLAY OF THE HERO'S CAN CHARACTERS (FEATURING LEAGUE OF LEGENDS CHARACTERS), LIVE STREAMING, 1V1 ARENA, AND A COLLECTIVE TWITCH STREAM FEATURING @ESPEONBOT + @MANDSTOLEDO + @CAWABANGALOL, AND OF COURSE: LOTS OF WINGS.
