NETFLIX PROJECTS
BRANDING — EVENTS — FANDOM CULTURE — CULTURE — ENTERTAINMENT
MY COLLABORATION WITH NETFLIX HAS FOCUSED ON CREATING IMMERSIVE EXPERIENCES AND THINK ABOUT THE DETAILS THAT BRING STORIES AND CHARACTERS TO LIFE, CONNECTING FANS, CULTURE, AND DIGITAL ENGAGEMENT — FROM THE LAUNCH OF NETFLIX ADS IN LATAM TO WELCOMING MILLIE BOBBY BROWN AND THE RUSSO BROTHERS FOR THE PREMIERE OF THE ELECTRIC STATE. FROM RUN OF SHOW PLANS TO CURATED DETAILS, DEVELOPED GIFTS, COPY, AND MUCH MORE, ENSURING EVERY MOMENT REFLECTED THE BRAND’S VISION AND LEFT A LASTING IMPACT.
[THE ELECTRIC STATE | TRIO ELÉTRICO STATE | 2024]
IN THE TRIO ELÉTRICO STATE PROJECT, I LED KEY ASPECTS OF THE RUN OF SHOW, CREATIVE AND CONCEPTUAL PLANNING, CREATIVE PRODUCTION, AND COPYWRITING. THE EXPERIENCE REACHED A NEW LEVEL OF VISIBILITY WITH SPECIAL APPEARANCES BY MILLIE BOBBY BROWN AND THE RUSSO BROTHERS. THE EVENT ALSO FEATURED CURATED MUSICAL PROGRAMMING, INCLUDING A LIVE PERFORMANCE BY PABLLO VITTAR, A SET BY DEEKAPZ, AND THE ENERGETIC PRESENCE OF THE CORNUCÓPIA DESVAIRADA BLOCO. I HELPED CRAFT A HIGH-IMPACT, CULTURALLY RESONANT MOMENT FOR THE BRAND BY ALIGNING NARRATIVE, MUSIC, ACTIVATIONS, AND EXECUTION INTO A COHESIVE AND MEMORABLE LIVE EXPERIENCE FOR THIS HUGE AND POPULAR FANDOM.
[NETFLIX ADS LATAM LAUNCH | 2024]
DESIGNED FOR C-LEVEL GUESTS IN A ROOFTOP AT DOWNTOWN SÃO PAULO, I SUPPORTED THE RUN OF SHOW, CREATIVE AND CONCEPTUAL PLANNING, CREATIVE PRODUCTION, AND COPYWRITING. I ALSO DEVELOPED A CUSTOM WELCOME KIT TO ELEVATE THE GUEST EXPERIENCE. THE RESULT WAS A PREMIUM, IMMERSIVE PRESENTATION OF THE NETFLIX ADS ECOSYSTEM, COMBINING STRATEGIC CONTENT WITH A DISTINCTIVE BRAND ATMOSPHERE.
[BAILE É FUNK | BRIDGERTON S3 LAUNCH | 2024]
IN THE BRIDGERTON PROJECT, I CONTRIBUTED PRIMARILY TO EVENT COVERAGE AND COLLABORATED ON COPY ASSETS, CAPTURING THE SERIES’ UNIQUE AESTHETICS AND EXTENDING ITS NARRATIVE INTO ENGAGING BRAND COMMUNICATIONS.
[NETFLIX ADS STICKERS ALBUM | B2B]
FOR THE NETFLIX ADS STICKER ALBUM, I DEVELOPED THE CORE CREATIVE CONCEPT, TRANSFORMING B2B INFORMATION INTO A FUN, ACCESSIBLE, AND BRAND-ALIGNED EXPERIENCE. THE PROJECT TURNED COMPLEX ADVERTISING INSIGHTS INTO PLAYFUL, COLLECTIBLE CONTENT, ENHANCING ENGAGEMENT WHILE MAINTAINING A STRONG NETFLIX IDENTITY.