CREATORS & STUFF
CONTENT CREATION — TRENDS HUNTER — INFLUENCER MARKETING
[TIKTOK GROWTH + CREATORS]
THE CHALLENGE WAS TO PRODUCE VIDEOS WITH THE PLATFORM'S LANGUAGE, FOLLOWING THE EDITORIAL GUIDELINES AND FORMATS PROVIDED IN THE BRIEFING AND ALIGNING WITH THE PLATFORM'S TRENDS. THROUGH NANO CREATORS, WE PRODUCED VIDEOS THAT COVERED THE THEMES FOR USE IN GROWTH ADVERTISEMENTS. BEAUTY, SELF CARE, COMEDY AND FINANCIAL ARE SOME OF THEMES USED.BY MAPPING PLATFORM TRENDS AND AUDIOS THAT MATCHED THE CREATORS AND THE BRIEFING THEMES, THE CONTENT WAS PRODUCED AND DISTRIBUTED IN ADVERTISEMENTS IN THIRD APPS.
[BANCO ORIGINAL TIKTOK + A FAZENDA 2021]
AS THE MASTER SPONSOR OF THE REALITY SHOW "A FAZENDA," THE CHALLENGE OF THIS PROJECT WAS TO CREATE AND PRODUCE CONTENT TOGETHER WITH A TEAM OF CREATORS TO SUPPORT AND EXTEND THE ALWAYS ON COMMUNICATION ON TIKTOK.
WITH A DIVERSE TEAM OF CREATORS, EDITORIALS CONSISTENT WITH EACH INDIVIDUAL'S NICHE, AND MEDIA AS AN ALLY, THE MESSAGE OF THE REALITY SHOW SPREAD THROUGHOUT TIKTOK, AND BANCO ORIGINAL GAINED +80K NEW FOLLOWERS AND GENERATED SEVERAL VIDEOS THAT REACHED OVER +500K VIEWS.
[99PAY + CREATORS]
[99PAY SUPERCRYPTOS CAMPAIGN]
99PAY AIMS TO DEMOCRATIZE THE KNOWLEDGE AND PURCHASE OF CRYPTOCURRENCIES AND WAS A PIONEER IN THE MARKET BY OFFERING BITCOIN PURCHASES THROUGH THE PLATFORM. TAKING THE NEXT STEP, FIVE NEW CRYPTOCURRENCIES ARE NOW AVAILABLE ON THE PLATFORM. THE CHALLENGE? EDUCATING CONSUMERS ABOUT THESE NEW CRYPTOCURRENCIES.
THE SOLUTION WAS TO PARTNER WITH A TEAM OF AMBASSADOR CREATORS TO TELL THIS STORY THROUGH PERSONIFYING THE CRYPTOCURRENCIES AS A TEAM OF SUPERHERO FIGURES IN THE CRYPTO MARKET. THROUGH A SERIES OF SHARED POST FORMAT REELS INVOLVING @99PAY + @CREATORS WE TRANSLATED THE WORLD OF CRYPTOCURRENCIES TO CONSUMERS IN A PLAYFUL AND INFORMATIVE WAY.
[99PAY ANNIVERSARY CREATOR CAMPAIGN]
THE GOAL WAS TO COMMUNICATE AND CELEBRATE THE TWO-YEAR ANNIVERSARY OF 99Pay - THE DIGITAL WALLET OF 99 - AND THROUGH A STRATEGY THAT COMBINED AWARENESS + MEDIA + INFLUENCE GENERATE SUBSCRIPTIONS FOR SPECIAL WEEKLY ANNIVERSARY COUPONS THROUGHOUT THE MONTH OF JUNE.
THE RESULT? TWO HIGHLY RECOGNIZED FACES ON THE INTERNET: FROM THE ROYALTY OF TIKTOK DANCES TO THE ICON OF "AI QUE BADALO," WE WERE ABLE TO COUNT ON INFLUENCER MARIA CLARA AND SOCIALITE NARCISA TAMBORINDEGUY AS THE FACE OF THE CAMPAIGN.
CLICK HERE TO CHECK AI QUE BADALO AI QUE LOUCURA!
[THE TROUBLE CO X SOMETIMES ONLINE]
THE TROUBLE CO IS A BRAZILIAN CLOTHING BRAND WITH A STRONG COMMUNITY OF +100K FOLLOWERS ON INSTAGRAM. WITH THE NAME CHANGE FROM @THETROUBLECO TO @SOMETIMESONLINE, WE PLANNED AN INFLUENCER CAMPAIGN IN PORTO ALEGRE, MAPPING KEY COMMUNITY MEMBERS AND LOCAL INFLUENCERS.
BY SENDING NEW PIECES TO OUR MOST ENGAGED FANS, WE GENERATED +30 STORIES, 5 REELS, AND REACHED +2.5M FOLLOWERS — ALL ORGANICALLY — WHILE STRENGTHENING OUR CONNECTION WITH THE COMMUNITY.
OTHER STORIES POSTED BY OUR COMMUNITY INFLUENCERS WEARING THE NEW PIECES:
@MA_MONTELLATO @MANOZZITA @BARBGOMEX @GABRIELAKASSIS @DUDAAPAIM @G__MARTON @YAS.TANACA @BUSCH.YURI @JHESSYZOC @LUKAPUMES @CAMILAXA.VIER @PEDROMAGA__ @GREENGA @LORENZO.KERBER @MARINAMONTTANO @VINICIUSKVARGAS @VINICIUSSATO_ @EUAVINE