TIO 2.A.M CLUB
HOW TO BUILD A BRAND COMMUNITY? — BRANDING — EVENTS — CONTENT
TIO IS A HAMBURGUER RESTAURANT.
BUT HOW CAN WE MAKE TIO THE COOLER PLACE TO EAT HAMBURGUER IN TOWN AND CREATE A COMMUNITY WITH OUR CONSUMERS? WE'RE ALL ABOUT CRAFTING AN EXPERIENCE THAT GOES BEYOND THE PATTY AND BUN. THAT'S WHY WE LAUNCHED THE TIO 2.A.M CLUB – NOT ONLY TO LET FOLKS KNOW WE'RE OPEN LATE (A REAL GAME-CHANGER IN THIS TOWN), BUT ALSO TO SHOWCASE THE LIFESTYLE WE EMBRACE. AND THAT'S HOW THE TIO 2.A.M CLUB WAS CREATED.
THIS PROJECT IS ALL ABOUT ENGAGING WITH OUR COMMUNITY: FROM HANDPICKING PARTICIPANTS WHO RECEIVE WEEKLY STORE CREDITS, TO HOSTING SPECIAL HAPPY HOURS, OFFERING EXCLUSIVE MENU ITEMS, AND CREATING OTHER EPIC BRAND EXPERIENCES. PLUS, THE CLUB HAS OPENED DOORS TO COLLABORATE WITH OTHER BRANDS, LIKE SUSPEITO VINHO & DEVANEIO DO VELHACO, AND KEEPS THE CONVERSATION GOING DAILY ON INSTA, WHERE MEMBERS SCORE CONSTANT INVITES, SURPRISES, AND PERKS.
📸: @lucca_stock
THROUGH A STRATEGIC BRANDING APPROACH, WE'VE NOT ONLY BUILT A COMMUNITY, BUT ALSO TWEAKED OUR SOCIAL MEDIA PRESENCE, CONTENT FORMATS, EVENT LINEUPS, AND EVEN DESIGNED SPECIAL COMBOS TO MATCH THE LIFESTYLE OF OUR BELOVED CLUBBERS WITH THEIR CONSUMER HABITS.
📸: @lucca_stock
🍟 BATALHA DAS BATATAS 🍟
a.k.a BATTLE OF FRIES
WE INVITED THE CLUB TO A DIFFERENT KIND OF EXPERIENCE: HELPING US DECIDE WHICH IS THE BEST FRY ON OUR MENU. WE SERVED UP GIANT PORTIONS, LOTS OF CHEDDAR, PASTRAMI, AND KOREAN SAUCE IN THIS BATTLE THAT HELPED US PROMOTE THESE DISHES, PERFECT FOR SHARING WITH FRIENDS, AND ALSO FOSTERED A CONNECTION AMONG CLUB MEMBERS.
📸: @estudio.euge
THE COMMUNITY IS ALSO KEY TO... PROMOTING PRODUCTS AND PARTNERSHIPS WITH OTHER BRANDS ON SOCIAL MEDIA, BUT PRIMARILY THROUGH WOM = WORD OF MOUTH. AFTER ALL, WE TRUST OUR FRIENDS RECOMMENDATIONS AND WE LOVE COMPETITIVE PRICES AND EPIC EXPERIENCES.
