THE TROUBLE CO X SOMETIMES ONLINE
CONTENT CREATION — REBRANDING INFLUENCER CAMPAIGN — INFLUENCER MARKETING — PR
THE TROUBLE CO IS A BRAZILIAN CLOTHING BRAND WHO HAS BUILD A STRONG COMMUNITY OF CONSUMERS - FOR THE CLOTHES OR THE CONTENT - NOW WITH OVER 90K+ FOLLOWERS ON INSTAGRAM. THIS YEAR THEY HAD TO RENAME THE BRAND
WITH THE NAME CHANGE FROM @THETROUBLECO TO @SOMETIMESONLINE, WE PLANNED AN INFLUENCE MARKETING CAMPAIGN WHERE WE MAPPED KEY NAMES FROM OUR COMMUNITY & LOCAL INFLUENCERS FROM THE CITY OF PORTO ALEGRE, WHERE THE BRAND WAS BORN AND STILL OPERATES TODAY.
WE HAVE AN AMAZING, ENGAGED, AND PASSIONATE COMMUNITY FOR THE BRAND'S PRODUCTS AND LIFESTYLE. THEREFORE, FOR THE CHOICE OF INFLUENCERS WHO WOULD RECEIVE THE NEW PIECES FROM A NEW ERA FIRST, WE LOOKED AT THIS SAME COMMUNITY, AND THE RESULT WAS INCREDIBLE.
IN ADDITION TO STRENGTHENING OUR RELATIONSHIP WITH CONSUMERS, THE KIT SHIPMENTS RESULTED IN VARIOUS CONTENT. THERE WERE +30 STORIES, 5 REELS, AMOUNTING TO +2.5M FOLLOWERS AMONG THE SELECTED TEAM BASES, AND BEST OF ALL, ALL ORGANICALLY.
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OTHER STORIES POSTED BY OUR COMMUNITY INFLUENCERS WEARING THE NEW PIECES:
@MA_MONTELLATO @MANOZZITA @BARBGOMEX @GABRIELAKASSIS @DUDAAPAIM @G__MARTON @YAS.TANACA @BUSCH.YURI @JHESSYZOC @LUKAPUMES @CAMILAXA.VIER @PEDROMAGA__ @GREENGA @LORENZO.KERBER @MARINAMONTTANO @VINICIUSKVARGAS @VINICIUSSATO_ @EUAVINE