RED BULL GRINGO + RABBITS
CONTENT CREATION — CULTURAL PROJECT — CREATORS
RED BULL GRINGO WAS THE SOUTHERN UNFOLDING OF THE NATIONAL EVENT CARS PROJECT, WHERE THE GOAL WAS TO CREATE A SOUTHERN IDENTITY AND PERSONA. FOR THE CAR TO CONNECT WITH THE REGIONAL AUDIENCE AND THROUGH INSTAGRAM PROFILES WE COMMUNICATE THE LIFESTYLE THROUGH CONTENT CREATED WITH THE CAR AND PARTNERS.
FOR THE LAUNCH AND CONTENT CREATION OF THE CAR THE IDEA WAS TO SURROUND OURSELVES WITH REGIONAL INFLUENCERS WHO HAD ALREADY WORKED WITH THE BRAND. THIS LED US TO FIRST RIDE AROUND PORTO ALEGRE. GUI COELHO @RABBITS WAS ALREADY A LONG-TIME PARTNER SO OF COURSE HE HAD THE PLEASURE OF BEING THE FIRST RIDE AND COULDN'T BE ANY DIFFERENT: WITH A BROTHER BY HIS SIDE SHOWING EVERYTHING THAT MAKES THE CAPITAL OF RIO GRANDE DO SUL SO SPECIAL.
AND AFTER A WELL-LIVED DAY, IT WAS TIME FOR GRINGO TO EXPERIENCE THE NIGHT IN A DIFFERENT WAY. THE IAPI SKATE PARK IS ONE OF THE MOST RENOWNED IN BRAZIL AND HAS BEEN THE SCENE OF VARIOUS CHAMPIONSHIPS AND THE BIRTHPLACE OF MANY SKATE ATHLETES. THAT'S WHY GRINGO ARRIVED WITH THE HEADLIGHTS ON IN THE EARLY MORNING HOURS FOR A RIDE WITH CÉZAR GORDO, ALONG WITH THE IGTV RECORDINGS MADE BY @ZEZELUIZ, A VIDEOGRAPHER FROM BELO HORIZONTE KNOWN FOR HIS WORK IN SKATEBOARDING.
