PASSO & PASSEO
CONTENT CREATION — YOUTUBE LIVE — BRAND COLLABORATION — CROSSMEDIA LAUNCH
VALKIRIA & FABIO HAAG STUDIO ARE BOTH RENOWNED BRAZILIAN DESIGN STUDIOS. THESE AWARD-WINNING STUDIOS JOINED FORCES TO WORK ON THE RELEASE OF THE NEW TYPEFACES PASSO & PASSEIO. TO AMPLIFY THE LAUNCH AND SHOWCASE THE PARTNERSHIP BETWEEN THE STUDIOS, WE HOSTED A LIVESTREAM ON YOUTUBE FEATURING DESIGNERS & TYPE DESIGNERS DISCUSSING THEIR CREATIVE PROCESS.
TO SEE THE YOUTUBE LIVE CLICK HERE 👈
TO FURTHER ENHANCE THE LAUNCH, WE ALSO PRODUCED A PHOTOSHOOT SHOWCASING THE APPLICATION OF THE FONTS ON MATERIALS SUCH AS WINES, ECOBAGS, AND MORE. PROMOTING THE LIVESTREAMS THROUGH SOCIAL MEDIA, WE ALSO DEVELOPED CONTENT THAT WOULD SHINE ON DESIGNERS' SCREENS AND ENGAGE THEM IN THIS IMPORTANT EXCHANGE BETWEEN MARKET GIANTS.
COLLAB POST @VALKIRIAIC + @FABIOHAAGSTUDIO
INSTAGRAM REELS CONTENT
