FOME DE LAZCA

^{BRANDING — COSTUMER EXPERIENCE — BRAND ASSETS} THE @FOMEDELAZCA BRAND WAS INSPIRED BY NEW YORK-STYLE PIZZA SLICES TO BRING CONVENIENCE TO OUR TARGET AUDIENCE, BUT IN THREE LOCATIONS SPREAD ACROSS PORTO ALEGRE AND XANGRI-LÁ. WE CREATED THE BRAND AROUND BEING 420 FRIENDLY AND THE PERFECT MATCH FOR THAT MOMENT (IF YOU KNOW, YOU KNOW) AND SURROUNDED OUR STORES WITH INFLUENCERS WHO CARRIED THE MILLENNIAL LIFESTYLE WE WANTED TO BE ASSOCIATED WITH.

WE CREATED HATS, SHIRTS, AND STICKERS TO CARRY THE ESSENCE OF THE BRAND AND ALSO USED THIS AS THE UNIFORM FOR THE STORES. THINKING ABOUT COOL BRAND EXPERIENCES, WE ADDED ONE MORE TO THE GAME: #MAQUINADESELAZCAR WAS A POS BRAND ACTIVATION AROUND A TEDDY BEAR MACHINE WITH PIZZA PILLOWS. IF YOU SNATCH ONE OF THEM, YOU WIN A HOT SLICE OF PIZZA. WE ALSO CREATED A SPACE IN EVERY STORE WHERE ANYONE CAN BUY OUR PRODUCTS.