TIKTOK GROWTH CAMPAIGN
CONTENT CREATION — TRENDS HUNTER — INFLUENCER MARKETING
[TIKTOK GROWTH + CREATORS]
THE CHALLENGE WAS TO PRODUCE VIDEOS WITH THE PLATFORM'S LANGUAGE, FOLLOWING THE EDITORIAL GUIDELINES AND FORMATS PROVIDED IN THE BRIEFING AND ALIGNING WITH THE PLATFORM'S TRENDS. THROUGH NANO CREATORS, WE PRODUCED VIDEOS THAT COVERED THE THEMES FOR USE IN GROWTH ADVERTISEMENTS. BEAUTY, SELF CARE, COMEDY AND FINANCIAL ARE SOME OF THEMES USED.
BY MAPPING PLATFORM TRENDS AND AUDIOS THAT MATCHED THE CREATORS AND THE BRIEFING THEMES, THE CONTENT WAS PRODUCED AND DISTRIBUTED IN ADVERTISEMENTS IN THIRD APPS.
