#eye #eye


99PAY + CREATORS


CREATORS   —   INFLUENCER MARKETING  —  CRYPTO WORLD — GEN Z STUFF

[99PAY SUPERCRYPTOS CAMPAIGN]

99PAY AIMS TO DEMOCRATIZE THE KNOWLEDGE AND PURCHASE OF CRYPTOCURRENCIES AND WAS A PIONEER IN THE MARKET BY OFFERING BITCOIN PURCHASES THROUGH THE PLATFORM. TAKING THE NEXT STEP, FIVE NEW CRYPTOCURRENCIES ARE NOW AVAILABLE ON THE PLATFORM. THE CHALLENGE? EDUCATING CONSUMERS ABOUT THESE NEW CRYPTOCURRENCIES.

THE SOLUTION WAS TO PARTNER WITH A TEAM OF AMBASSADOR CREATORS TO TELL THIS STORY THROUGH PERSONIFYING THE CRYPTOCURRENCIES AS A TEAM OF SUPERHERO FIGURES IN THE CRYPTO MARKET. THROUGH A SERIES OF SHARED POST FORMAT REELS INVOLVING @99PAY + @CREATORS WE TRANSLATED THE WORLD OF CRYPTOCURRENCIES TO CONSUMERS IN A PLAYFUL AND INFORMATIVE WAY.





[99PAY ANNIVERSARY CREATOR CAMPAIGN]

THE GOAL WAS TO COMMUNICATE AND CELEBRATE THE TWO-YEAR ANNIVERSARY OF 99Pay - THE DIGITAL WALLET OF 99 - AND THROUGH A STRATEGY THAT COMBINED AWARENESS + MEDIA + INFLUENCE GENERATE SUBSCRIPTIONS FOR SPECIAL WEEKLY ANNIVERSARY COUPONS THROUGHOUT THE MONTH OF JUNE.

THE RESULT? TWO HIGHLY RECOGNIZED FACES ON THE INTERNET: FROM THE ROYALTY OF TIKTOK DANCES TO THE ICON OF "AI QUE BADALO," WE WERE ABLE TO COUNT ON INFLUENCER MARIA CLARA AND SOCIALITE NARCISA TAMBORINDEGUY AS THE FACE OF THE CAMPAIGN.